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Retail Energy Supply Association Updates Consumer Guide

In response to growing consumer interest as well as aggressive marketing tactics used by some retail energy providers, the Retail Energy Supply Association (RESA) has updated its consumer guide in order for customers to be better informed about their energy choice options.

The President of RESA, Melissa Lauderdale explained, “In many states you can choose a retail energy supplier just as you do for cell phone plans, cable television packages and internet access. Choosing an energy supplier is no different.”

The 8-page consumer guide tackles the question that sites such as this one,, sets out to explain in order to educate consumers on their options and reduce the risk that can sometimes come from choosing a retail energy supplier. While the consumer guide is not comprehensive and does not clarify state-by-state procedures, rules, and regulations, it is nevertheless a good starting point for customers that desire more information on electric choice.

RESA is an association of 18 retail electricity and natural gas suppliers collectively operating in 16 states.  The association’s mission is “to advocate and work towards the creation of vibrant and sustainable competitive retail energy markets where competitive retailers, not regulated utilities, provide retail electric service to customers”.