Retail electricity providers in deregulated states have taken to offering new promotions and incentives in an effort to draw in new customers as more energy users compare electricity rates and the benefits of electric companies.
In Texas, TXU Energy used a cash rewards sweepstakes to entice customers to choose their electricity service, which one customer recently won. The company announced Deborah Stewart, who entered the contest simply by making a comment on TXU's Facebook page, has won $10,000 in the sweepstakes.
"This is great news, and it's happening just as my husband and I celebrate our 35th anniversary," Stewart said. "We've been TXU Energy customers for nearly all of our married life, and winning this is one more reason we're glad we've stayed with them over all these years."
The incentive is one example of an offer electric providers throughout Texas are using to sway customers to use their services. The state's Power to Choose program helps customers decide which electricity provider best fits them, offering a site that allows customers to compare electricity rates from companies across the state.